Consumer brands that enable their customers to customize experiences enjoy 45% greater client retention rate
Consumers today do not want a boilerplate product solution. To be successful, consumer brands need tools—both internally and externally—that enable their clients to create customized experiences on-demand.
This Aberdeen report on hyper-personalization shows how top consumer brands are making customers happier and more loyal by tailoring all aspects of consumer interaction. Discover the value of:
>> Enabling consumers to control their own shopping experiences
>> Focusing on delivering a superior and consistent user experience
>> Optimizing your company's processes and technology tools to facilitate and deliver hyper-personalization to customers
Happy and loyal shoppers generally spend more with businesses. They are also more likely to spend regularly with brands that meet and exceed their needs.